- Definition of strategic goals
- Customer segmentation
- Development of segment-specific marketing approaches
- Assessment of contribution to profits through business cases
- Strategy project to competitively position an integrated power supply company (generation, new business areas, trade), product / market segmentation and business case development
- Analysis of existing distribution channels
- Further customer segmentation and profitability analysis
- Development of segment-specific marketing approaches
- Distribution channel engineering and feasibility studies
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